Designing With Web - Part 3: week 1

Challenge cycling experience for kids with a mobile app

Group "115"

Bikout

Context

when? where? who? why?

Nowadays children tend to stay at home. The main occupation of children over the age of 12 is television: 62% of the people surveyed watch it every day. With the development of social networks, online games and digitalization, openness to the outside world is less and less central to the experience of youth.
There's nothing like encouraging children to go out and have fun while discovering the outside world. A high degree of mobility is required to extend the field of discovery, hence the interest of cycling.
To motivate children, the application we develop is in the form of a game. Why is that? To do sports and discover places while playing. It's an offer that is completely adapted to children.

Target

for whom?

The application is suitable for children aged approximately 10 to 16 years. They must have a mobile phone or their parents' mobile phone and be old enough to cycle alone across the street.
Our typical target is Rodriguo, an 11 year old child, he lives in a rural area, so he has a lot of places to discover and explore. But Rodriguo doesn't find cycling interesting because it bores him. He prefers to play Fortnite. If the bike looked like a video game, he would play it more often. And that's where we come in, targeting that need.
Rodriguo finds it interesting to discover new places where he can collect virtual badges and rewards. He keeps playing it because he wants to improve his level on the app.

Service offered

what? how?

Our service aims at discovering areas and bringing kids together. Kids like Rodriguo can find interesting to browse the net and to go outside. The services is based on an application. The application offers maps, plans, roads to follow, or new spots. When kids bike to a certain point on the map, they can achieve online goals by being awarded by points or medals
Like a social media, kids can be connected and can share posts or pictures with their bike and friends. On their mobile phone, thanks to localisation, they can see where their friends are when they connect to the app.
Moreover the main goal is to discover new spots and new friends. The application must be strictly controlled in order to prevent odd people to contact kids.
The service can also be used by advertising companies that can use our app and suggest bike products or any products which can interest kids. This will be our first revenue source.

Identity
Benchmark
References

How To BMX

Context

when? where? who? why?

The 27th of September 2019, only 13 french BMX-Freestylers were competing to the France BMX Freestyle Championship in Reims. When any kid looks at pro BMX freestylers what they are doing in a contest such as “Fise Montpellier”, every kids are simply amazed. However, many kids don’t want to make a step to try it because most of time, they don’t know how to practice it or they are scared, or their parents don’t want their child to break his knee doing a 360 tailwheep or they don’t understand the trick I said before. As a consequence, you have this first datum, only 13 competitors during France Championship.

So we want to increase the current number of BMX players in the future, especially when France is creating infrastructure to prepare Olympics given that BMX is now an Olympic trial. (The first BMX Olympic competition will be in Tokyo 2020). This analysis assesses the current lack of BMX players in France and the incapacity to young people to try safely and with motivation BMX Freestyle. Not only we want to let kids try BMX, but also we yearn to increase the current number of kids doing BMX freestyle in France, especially when Olympics will be, in 2024, in Paris.

Target

for whom?

We are observing that BMX is a sport which is lacking licence holders. However, we think that BMX, a sport that you can practice alone or with friends, anywhere, at any time, could appeal to many kids and teenagers, aged from 10 to 18. Hence, our target is mainly composed with kids and young teenagers who are likely to try a sensational sport, or who are already good at it and want to improve theirselves. We are targeting at the same time beginners and people with and advanced level, who want to know new places where it is possible to ride and do figures. We want to target kids who live inner city as well as kids who live in rural areas, because BMX and biking more generally speaking, are sports you can do anywhere, no matter what your suburb is composed with.

Service offered

what? how?

So it would be an app where on your smartphone, computer or even your game console (many children currently use their “Nintendo Switch” to watch YouTube contents as an example). On one hand, in the front page of this app, you would have access to many information’s and links:


This is the first part of the project.

On the other, you would have a place where users can share their tricks and their method to do it. This is the social media part of the app. In this social media, the content that will share kids would be to motivate each new user to gain motivation. Also, users would be able to create guides to realize a trick for example. An guide-editor will be implemented to let users make their own guide the way they want. We are aware that this app will be for kids. So a huge work of moderation will be in place to prevent from any potential drift (Pedophilia, ill-will between users or image reproduction right). For example, many moderators will be deployed in the app to prevent from these behaviours.

Remuneration policy:
Ads will be the first way to earn money. The ads will be about everything relating about Sports and Bicycle products especially. In addition, a Premium account will be implemented. Subscribers would have access to premium content and could design their own profile with extra features. Also micropayments will be implemented (special contents, graphic features in the app etc.)

Identity
Benchmark
References